Karma Water was seeking an influencer who could showcase their product in an authentic and engaging way. They wanted content that would organically integrate the product throughout while highlighting it as a smart, sustainable choice.
I developed a concept for a "day in the life" video that would artfully weave the product into various scenarios. Using thorough shot lists and storyboards, my creative partner and I directed and produced an aesthetically pleasing video featuring Karma Water in key moments - waking up, working out, working and more.
With full creative freedom, we embraced the challenge to make an ad feel like content. Strategic transitions moving the product from scene to scene allowed it to fluidly move through a lifestyle, while keeping it heroed.