Understanding UGC (User-Generated-Content)? UGC, short for User-Generated Content, refers to any form of content, be it videos, photos, reviews, or blogs, created by users rather than brands or companies. This content stands out for its genuine, relatable, and organic nature. Such authentic storytelling by everyday individuals is proving to be more compelling than polished advertisements […]

Behind (almost) every aesthetic + profitable personal brand is a curated photoshoot. I’ve been creating content since 2017 and I’ve failed a lot a long the way. There was a time when my then boyfriend and now husband would spend all weekend shooting content without a game plan and it honestly put a strain on […]